Content Audits

Not all audits are bad. Taking a look at your content and comparing it to your competition helps you create things that your audience craves and drive more profitable action.

Audits show you how you stack up.

Every piece of content you publish leaves an impression. And you’ve been publishing as long as you’ve had a website, email marketing program, or social media page. Every once in a while, it pays to take a step back and look at all the content you’ve piled up from a different perspective. By doing so, you’ll answer many questions that impact your brand and your bottom line:

Does our content truly differentiate our brand or does it sound like everyone else?
Are we investing in content that actually leads to business results?
How do we compare to our industry peers in content performance and engagement?
What opportunities do we have to better engage our audience and meet business goals?

A thorough content audit looks at the complete picture, digging into your website and content marketing efforts. We use multiple methods and analytical tools to give you deeper insights into the data, along with a glimpse at your brand through the eyes of your audience.

Content Inventories

It all starts with the inventory. Generating a list of all your assets — website content, articles, whitepapers, images, resources, videos — shows you where you stand today. Our strategists build a content inventory and compile relevant performance metrics so you know what you’ve done and whether it’s working, even if it came long before your time. Then, we use it all as a starting point to develop your content strategy.

Competitive Analysis

Many people in your company keep a close eye on the competition. But none of them know if that exciting new campaign or tactic actually made an impact. We apply the same techniques used to audit your company to the main competitors in your industry. With a true comparison of your content production and performance, we help you choose where your content resources are best used. And where you can pull back because you’re already winning.

Performance and Opportunity Analysis

What worked yesterday may not work tomorrow. Content and tactics that drove results for years can suddenly drag down your engagement or conversions. Our team takes a look at what performs, what can be improved, and what’s lost its usefulness. We put you back on the path toward high-performing content by identifying new ways to reach and engage your audience.

Standing Out in a Competitive Industry

With an international network of dealers and an equally expansive web presence, Pella needed to understand how all their properties worked together to promote the brand. Extensive analysis into their content performance across channels helped give their websites a path for differentiation — from the competition and from each other.